NIFT PG Master of Fashion Management Syllabus 2027, Exam Pattern, Exam Date 2027

Detail Information about NIFT PG MFM has published notification 2027 for the notification of PG Master of Fashion Management Entrance exams. Those Candidates who are Interested to the following Entrance exam and completed all Eligibility Criteria can read the Notification & Apply Online. In this page we provide the Complete Syllabus of this Notification with Latest Update Exam Pattern and the Exam Date also.

NIFT PG MFM Syllabus 2027 - Overview

Recruiting Body	National Institute of Fashion Technology (NIFT)
Exam Level	National Level Exam
Name of Exam	PG Master of Fashion Management
Apply Mode	Online
Category	Syllabus and Exam Pattern
Examination Date 2027	10th January 2027
Official Website	https://exams.nta.nic.in/niftee/

NIFT PG Master of Fashion Management Syllabus 2027

Part - I

1. Quantitative Ability

Addition

Multiplication

Division

Fractions

Percentage

Rate of Interest

Work and Task

Ratio and Proportion

Distance

2. Communication Ability and English Comprehension

Synonyms

Antonyms

Words with corresponding meanings

Singula

Plural

One-word substitutes

Idioms and phrases

Correct spellings

Comprehending a situation from a given passage

3. Analytical Ability and Logical Ability

candidate’s ability to identify the given problem and apply reasoning to solve core issues of the problem.

Concepts and practice of creative and lateral thinking are likely to be useful.

4. General Knowledge and Current Affairs : This sub-test is designed to test the candidate’s general knowledge and current affairs

Part - II : Case Study (Expected)

1. Retail Operations & Merchandising Management :

Visual Merchandising & Store Planning: Store layout dilemmas, footfall conversion strategies, window display effectiveness, and customer path optimization.
Inventory & Stock Management: Dealing with dead stock, overstocking vs. stockouts, markdown strategies, seasonal clearance, and lead-time bottlenecks.
Pricing & Profitability: Trade-offs between margin vs. volume, promotional discount dilemmas, price skimming vs. penetration in fashion launches.

2. Marketing, Branding & Consumer Behavior :

Brand Strategy & Positioning: Brand repositioning challenges, premiumization vs. mass market dilution, handling negative publicity/brand image crises.
Consumer Decision Making: Shifting buyer demographics (e.g., Gen Z buying patterns), cart abandonment issues in e-commerce, and fast-fashion vs. sustainable consumer habits.
Promotion & Omnichannel Strategy: Measuring return on marketing spend (influencer campaigns vs. print ads), bridging offline retail with digital storefronts.

3. Supply Chain, Sourcing & Logistics :

Vendor & Supplier Relations: Supplier delays, quality control failures, overseas fabric procurement challenges, and ethical sourcing disputes.
Demand Forecasting Failures: Sudden shifts in consumer demand, bullwhip effect in garment manufacturing, and reverse logistics (handling e-commerce returns).

4. Human Resource Management & Organizational Behavior :

Workplace Conflict Resolution: Handling disputes between creative teams (designers) and commercial teams (merchandisers/sales).
Workforce Motivation & Performance: High staff turnover in retail outlets, commission structure disputes, and leadership communication during corporate restructuring.
Business Ethics & Sustainability: Greenwashing allegations, worker welfare standards in manufacturing units, and environmentally compliant packaging decisions.

NIFT PG Master of Fashion Management Exam Pattern 2027

Exam Medium : Hindi and English

Negative Marking : 0.25

Parts	Subject	No. of Question	Marks	Duration
Part- I	Communication Ability and English Comprehension	50	50	120 Minutes
	Quantitative Ability	20	20
	Analytical and Logical Ability	25	25
	General Knowledge and Current Affairs	25	25
Part- II	Case Study	30	30	60 Minutes
	Total	150	150	180 Minutes

NIFT PG Master of Fashion Management Exam Date 2027 : 10th January 2027

Starting Date of Application Form : 16th October 2026

Last Date of Application Form : 16th November 2026

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