Question Paper Commerce
1. Labelling , packaging are associated with
(a) Price mix
(b) Product mix
(c ) Place mix
(d) Promotion mix
Ans. B
2. The stage of the PLC characterized by overcapacity , greater competition, and the eventual elimination of weaker competitors is called the :
(a) Decline stage
(b) Introduction stage
(c ) Growth stage
(d) Maturity stage
Ans. D
3. Which of the product is in the decline stage of PLC ?
(a) HD TVs
(b) Tata salt
(c ) I-phone
(d) Music CDs
Ans. D
4. Original products, product improvements , product modifications and new brands that a firm develops through its own research and development efforts are called :
(a) new products
(b) concept products
(c ) altered products
(d) supplemental products
Ans. A
5. ………..is screening new-product ideas in order to spot good ideas and Drop poor ones as soon as possible .
(a) Idea generation
(b) Concept development and testing
(c ) Idea screening
(d) Brainstorming
Ans. C
6. Sterilization packaging system have an impact on :
(a) Instruments
(b) Healthcare acquired infection
(c ) Healthcare costs
(d) All of the above
Ans. D
7. Which of the following is NOT a price adjustment strategy ?
(a) Segmented pricing
(b) Promotional pricing
(c ) Free samples
(d) Geographical pricing
Ans. C
8. Differentiation in pricing for various geographical customer
(a) Price skimming
(b) Psychological pricing
(c ) Pricing variations
(d) Geographical pricing
Ans. D
9. ………is a period of market acceptance and increasing profits
(a) Product development
(b) Maturity
(c ) Growth
(d) Introduction
Ans. C
10. The stage in the product life cycle that focuses on using a cost-plus formula and creating product awareness and trial is the :
(a) decline stage
(b) introduction stage
(c ) growth stage
(d) maturity stage
Ans. A
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