Question Paper UGC - NET Commerce

1. Which of the following marketing strategies is/are not used in ‘growth stage’ of the product of life cycle?
A. Improving quality and adding new features.
B. Adding new models of product.
C. Entering new market segments.
D. Using awareness and trial communications.
Answer: (D)
2. Who among the following take(s) both title to and possession of goods from the preceding member(s) and channelize them to the subsequent members?
A. Agent intermediaries
B. Merchant intermediaries
A. (a) only
B. (b) only
C. Both (a) and (b) only
D. Neither (a) nor (b)
Answer: (B)
3. Which of the following is not a determinant of service quality?
A. Reliability
B. Responsiveness
C. Sensitivity
D. Assurance
Answer: (C)
4. Sales of a firm are Rs. 74 Lakh, variable costs Rs. 40 lakh, fixed costs Rs 8 lakh. Operating leverage of the firm will be:
A. 1.48
B. 1.78
C. 1.31
D. 2.42
Answer: (C)
5. A training technique in which trainees are first shown good management techniques in a film, are asked to pay roles in a simulated situation, and are then given feedback and praise by their supervisor is known as:
A. Behavior modeling
B. Role playing
C. In-house development center
D. Management game
Answer: (C)
6. Which of the following approaches is adopted for the valuation of human resource according to economic concept?
A. Replacement cost approach
B. Opportunity cost approach
C. Historical cost approach
D. None of the above.
Answer: (B)
7. Which of the following are the instruments of money market?
i. Call Money market
ii. Commercial bill market
iii. Industrial security market
iv. Short-term loans market
v. Treasury bill marketCodes:
A. (i),(ii),(iv),(v)
B. (i),(ii),(v)
C. (i),(ii),(iii),(iv),(v)
D. (i),(ii),(iii),(iv)
Answer: (A)
8. Accounting Standard-6 is meant for :
A. Accounting for Fixed Assets
B. Accounting treatment for goodwill
C. Depreciation Accounting
D. Disclosure of Accounting policies
Answer: (C)
9. Which of the following is not a feature of OTCEI?
A. Quick transfer and disposal system
B. Nationalised computerized networking
C. Ringless trading system
D. Fragmentation of regional stock exchanges.
Answer: (D)
10. Which of the following requires consumers to interpret ambiguous stimuli?
A. Focus group method
B. Projective techniques
C. Rejective techniques
D. Semantic differential scales
Answer: (B)
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