Download AppGovt. JobsFree G.K. & Current AffairsScholarshipBlog
Free PracticeContact
📚 Exam by Category
▾
Objective Questions

Latest Central Bank of India SO Exam Question (Objective Questions), MCQ in English

Subjects : Marketing Officer, Banking, Present Economic Scenario & General Awareness

Question Bank Central Bank of India SO Marketing Officer Exam - English
Back to Exam

Marketing Officer

Question 1Single Answer
Marketing offers to  a market :
  1. A
    Products
  2. B
    Services
  3. C
    Information
  4. D
    All of the above         
Question 2Single Answer
Marketing concept focuses on :
  1. A
    Production
  2. B
    Customer needs
  3. C
    Environment
  4. D
    Product         
Question 3Single Answer
The Traditional Marketing Style Involves :
  1. A
    Tele Marketing
  2. B
    Digital Marketing
  3. C
    Indirect Marketing
  4. D
    Direct Marketing       
Question 4Single Answer
A true marketing requires :
  1. A
    command and other mindsets
  2. B

     

    control mindset
  3. C
    Passive mindset
  4. D
    Active mindset           
Question 5Single Answer
For effective marketing, the salesman should have which of these qualities :
  1. A
    Creativity
  2. B
    Team spirit
  3. C
    Motivation
  4. D
    Effective communication skills
Question 6Single Answer
Market Research is needed for :     
  1. A
    Checking the market area & deciding right time to sell   
  2. B
    checking the right product to be sold
  3. C
    Making proper marketing decisions
  4. D
    All of these          
Question 7Single Answer
Motivation means :   
  1. A
    inspiring employees to perform better
  2. B
    better communication skills
  3. C
    Sales Coaching
  4. D
    Market Research   
Question 8Single Answer
Meaning of Target market is :
  1. A
    Entire country
  2. B
    Entire city          
  3. C
    Entire globe
  4. D
    That which consist of customers who need the identified product    
Question 9Single Answer
Which company used the slogan “ The Complete Man” ?
  1. A
    DCM                                           
  2. B
    GRASIM
  3. C
    RAYMONDS                             
  4. D
    VIMAL           
Question 10Single Answer
Information about developments in the marketing enviroment that managers use to prepare and making markting plans :
  1. A
    Marketing Information
  2. B
    Descision support System
  3. C
    Database Marketing
  4. D
    None of these            
Question 11Single Answer
Marketing the several different products under the same brand name :
  1. A
    Family Brand
  2. B
    Private Brand
  3. C
    co-branding
  4. D
    None of these
Question 12Single Answer
A range of techniques used to engage the purchaser Such as discounting coupons, guarantees free gifts, vouchers, demonstrations bonus commission and sponsorship are known as :
  1. A
    sponsorship
  2. B
    Advertising
  3. C
    Personal Selling
  4. D
    Sales promotion
Question 13Single Answer
When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand stratagies :                      
  1. A
    Product extensions
  2. B
    Line extensions
  3. C
    Brand extensions
  4. D
    New brands          
Question 14Single Answer
It is the process of evaluating each market segments attractiveness and selecting one or more segments to enter :
  1. A
    Mass Marketing
  2. B
    Marketing Segmantation
  3. C
    Market Targeting
  4. D
    Market Positioning   
Question 15Single Answer
Which of the following stages of the product life cycle focuses on expanding market and creating product awareness and trail :     
  1. A
    Decline Stage
  2. B
    Introduction Stage
  3. C
    Growth Stage
  4. D
    Maturity Stage      
Question 16Single Answer
If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believabilty, the advertiser Will probably choose which of the following mass media types :                  
  1. A
    Newspapers      
  2. B
    Television
  3. C
    Direct mail
  4. D
    Radio      
Question 17Single Answer
Relationship Marketing Means :
  1. A
    Improve profitability 
  2. B
    Encourage utilization of products over the life span of the customer
  3. C
    Increase sales of new products
  4. D
    Developing strategic partnership with valued customers                 
Question 18Single Answer
The selection of appropriate media is based upon :
  1. A
    Media habits of target consumers
  2. B
    Nature and cost of the product
  3. C
    The type of message
  4. D
    All of the above         
Question 19Single Answer
What are the advantages of radio advertising ?
(1) Relatively low cost
(2) High audience selectivity
(3) Good local acceptance
(4) High geographic selectivity
(5) High democratic selectivity
  1. A
    1 & 5
  2. B
    1, 4 & 5
  3. C
    All of the above
  4. D
    None of these            
Question 20Single Answer
What is meant by the term ‘above the line' marketing ?                                 
  1. A
    The use or point  of sale materials such as cutouts of artists in record stores              
  2. B
    A marketing term referring to promotional expenditure using independent media channels, such as television and radio    
  3. C
    The accounting profit before profit and tax are deducted 
  4. D
    Using various ways to promote fast moving consumer goods by changing there appearance or contents          
Question 21Single Answer
What is the meaning of advertising ?
  1. A
    various ways of communicating the quality of products to potential consumers
  2. B
    The placing of advertisements in newspapers and magazines
  3. C
    Through the use of various media channels, the firm tries to inform potential customers of its products
  4. D
    Selling products to people
Question 22Single Answer
Which of the following is not role of wholesalers ?     
  1. A
    Breaking bulk
  2. B
    Sharing the risk of new products with the manufacturer
  3. C
    servicing the needs of small customers
  4. D
    selling directly to consumers           
Question 23Single Answer
In the mix marketing what is the meaning of “place” ?    
  1. A
    The process of getting products to the places where customers can
    buy them
  2. B
    The building in of realibility to a product
  3. C
    Launching a new product that extends the product range
  4. D
    None of these        
Question 24Single Answer
A product me cycle :                                 
  1. A
    shows how a products sales of profits, depending on the units used, may rise and fall over its life                
  2. B
    Forecasts how long a product will sell for and make a profit
  3. C
    Is divided into three stages
  4. D
    Shows how profitable a product will be                  
Question 25Single Answer
Generic brands are :   
  1. A
    unbranded
  2. B
    branded
  3. C
    Expensive
  4. D
    None of these         
Question 26Single Answer
"Dus Ka dum" hosted by Salman Khan is an air on channel:
  1. A
    Sony                                           
  2. B
    Star
  3. C
    Star one                                    
  4. D
    Zee
Question 27Single Answer
The Advertisement of which of the following banks has the punch line "Much more to do with you in focus" ?       
  1. A
    State Bank of India
  2. B
    ICICI Bank
  3. C
    Andhra Bank
  4. D
    Bank of Baroda   
Question 28Single Answer
Big Adda social networking site belongs to :
  1. A
    Times Group
  2. B
    HT Group
  3. C
    Naukri.com 
  4. D
    ADAG Group               
Question 29Single Answer
Navratan oil is a brand of :
  1. A
    Emami                                                   
  2. B
    ITC
  3. C
    HUL                                                                  
  4. D
    P&G
Question 30Single Answer
Which of the following statements describes a difference between advertising and publicity ?
  1. A
    Publicity is more expensive on a contact-per-cost basis than advertising
  2. B
    Publicity is usually directly paid, and advertising is usually indirectly paid
  3. C
    Advertising is usually directly paid, and Publicity is usually indirectly paid
  4. D
    Advertising provides an immediate feedback loop and publicity does not     
Question 31Single Answer
Which of the following statements about direct marketing is true ?
  1. A
    Direct marketing uses mass selling      
  2. B
    Direct marketing is always one- way communication
  3. C
    Direct marketing can take the of face to face selling,
  4. D
    direct mail, catalogue, telephone solicitations, direct response advertising, and online marketing      
Question 32Single Answer
Customer value :
  1. A
    Will be the same for all customers
  2. B
    is easy to calculate in numerical formula
  3. C
    is a cost-to-benefit analysis by consumers
  4. D
    None of these            
Question 33Single Answer
Your _______ is the picture and impression that other people have of the business ?     
  1. A
    Business Image
  2. B
    Tools of promotion
  3. C
    Promotional budget
  4. D
    Marketing mix       
Question 34Single Answer
It involves targeting specific areas where potential customers are likely to be using public information lists to help identify prospective clients is known as …………………                
  1. A
    Direct mail
  2. B
    Physical design
  3. C
    Informational advertising
  4. D
    Transformational advertising               
Question 35Single Answer
_________ category  compromises of individual who have indicated that they are interested in your products/services.                
  1. A
    Suspects
  2. B
    Prospects
  3. C
    Customers  
  4. D
    Advocates                  
Question 36Single Answer
Marketers segments markets to achieve which of the following objectives ?
  1. A
    To accommodate new market segments
  2. B
    To guide repositioning or redesign products
  3. C
    To identify the most appropriate media for advertising to a target market segment
  4. D
    All of the above         
Question 37Single Answer
Which of the following would not be used as base for segmentation ? 
  1. A
    Geographic variables
  2. B
    Demographic variables
  3. C
    Marketing mix variables
  4. D
    Psychographic variables        
Question 38Single Answer
It is an art and technology of enclosing and protecting products for distribution, storage, sale and use is known as ………………      
  1. A
    Packaging                              
  2. B
    Labelling
  3. C
    Advertising                             
  4. D
    Selling      
Question 39Single Answer
It is an element, word or design that differentiates one brand from another and is known as …………….
  1. A
    Logo                                                      
  2. B
    Mono
  3. C
    Hallmark                                  
  4. D
    Label
Question 40Single Answer
It is a strategy that capitalizes on using two brand names and provides customers value from both brands & it is called ………….
  1. A
    Co-branding                                          
  2. B
    Branding
  3. C
    Promotion                              
  4. D
    Brand Extension
Question 41Single Answer
AIDA stands for :
  1. A
    Advertisement, Interest, Demand, Acquire
  2. B
    Advertisement, Interest, Demand, Attention
  3. C
    Attention, Interest, Desire, Action
  4. D
    Action, Interest, Demand, Attention
Question 42Single Answer
DAGMAR :
  1. A
    Differentiate among geography and market analysis research   
  2. B
    Defining advertising goals for measured advertising results
  3. C
    Demonstrate among geographic market along with research
  4. D
    None of above        
Question 43Single Answer
Premiums, COUPONS, NICE reductions, reabates, sampling, contests, games, sweepstakes are the tools of :           
  1. A
    Advertising
  2. B
    sales promotion   
  3. C
    Personal selling
  4. D
    All of the above           
Question 44Single Answer
Direct marketing involves :
  1. A
    Telemarketing
  2. B
    Face-to-face selling
  3. C
    Direct mail marketing
  4. D
    Kiosk marketing
  5. E
    All of the above         
Question 45Single Answer
Sales forecasting means :
  1. A
    Sales Planning    
  2. B
    Sales Pricing
  3. C
    Distribution Channels
  4. D
    Consumer tastes
  5. E
    All of these              
Question 46Single Answer
A promotional strategy that encourages the various intermediates along the channel to stock and sell the product is called :
  1. A
    “Pull” Strategy
  2. B
    “Push” Strategy
  3. C
    Intermediatory Strategy
  4. D
    None of the above   
Question 47Single Answer
________ is a means of helping customers to identify a particular suppliers product/services and to create and maintain the confidence to customers in the performance of the brand 
  1. A
    Branding                                  
  2. B
    Selling
  3. C
    Supplying                                
  4. D
    Planning       
Question 48Single Answer
It simply means that consumers come in contact with the marketers message and is known as ……..
  1. A
    Perception
  2. B
    Exposure
  3. C
    Attention
  4. D
    Interpretation
Question 49Single Answer
With the globalization of markets, the tastes and preferences of consumers worldwide are :
  1. A
    Being encouraged by multinational organizations to become increasingly similar
  2. B
    So different that they can be ignored by international organization
  3. C
    Converging upon a global norm
  4. D
    Becoming similar to the tastes and preferences of American consumers      
Question 50Single Answer
Slow feedback, high costs, and difficulty in measuring effects of sales are disadvantages of which promotion mix ingredient ?
  1. A
    Advertising
  2. B
    Public relations   
  3. C
    Sales management
  4. D
    Sales promotion
  5. E
    Personal selling       
Important Questions Package

Central Bank of India SO Exam Online Question Bank Package

Buy Central Bank of India SO Important Questions, MCQ, question answer in Hindi & English. It will help you to score high marks in Central Bank of India SO question bank 2026 in Online, PDF & Print study material.

+ Free Monthly Current Affairs, GK & more PDF Download
Sr.Package NameAmount
1.Central Bank of India SO Marketing Officer Exam - Hindi
Description : 1000 Question with Answer.
₹101 [₹500]
2.Central Bank of India SO Marketing Officer Exam - Hindi
Description : 2000 Question with Answer.
₹151 [₹500]
3.Central Bank of India SO Marketing Officer Exam - English
Description : 1000 Question with Answer.
₹101 [₹500]
4.Central Bank of India SO Marketing Officer Exam - English
Description : 2000 Question with Answer.
₹151 [₹500]
5.Central Bank of India SO Marketing Officer Exam - English
Description : 3000 Question with Answer.
₹181 [₹500]
6.Central Bank of India SO Marketing Officer Exam - Hindi
Description : 1000 Question & Answer Download in PDF (Send by Email)
₹151 [₹450]
7.Central Bank of India SO Marketing Officer Exam - English
Description : 1000 Question & Answer Download in PDF (Send by Email)
₹151 [₹450]
8.Central Bank of India SO Marketing Officer Exam Question Bank Book - Hindi
Description : 1000 Question with Answer (Printed Material)
₹450 [₹800]
9.Central Bank of India SO Marketing Officer Exam Question Bank Book - English
Description : 1000 Question with Answer (Printed Material)
₹390 [₹600]
10.CBI Specialist Officer Exam - Hindi (Old)
Description : 3000 Question with Answer
₹171 [₹500]
11.CBI Specialist Officer Exam - Hindi (Old)
Description : 4000 Question with Answer
₹191 [₹500]
12.CBI Specialist Officer Exam - English (Old)
Description : 1000 Question with Answer
₹101 [₹500]
Back to Exam
Question for Central Bank of India SO (Marketing Officer, Foreign Exchange Officer) 2026 - Quiz / Questions / MCQ - Toppersexam