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Objective Questions

Latest CUET UG Mass Communication Exam Question (Objective Questions), MCQ in English

Subjects : Mass Communication

Question Bank CUET (Mass Communication) Exam - English
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Mass Communication

Question 1Single Answer
Narrowing communication gap between high and low segments of social-economic status through redundancy in communication message is called:
  1. A
    The entropy net
  2. B
    The communication loop
  3. C
    The ceiling effect
  4. D
    The macro strategy
Question 2Single Answer
The presentation media produce …………….of communication.
  1. A
    Acts
  2. B
    Artificial language
  3. C
    Passivity
  4. D
    Physical noise
Question 3Single Answer
The different reading of the audience derived from different sub-cultural experience are called:
  1. A
    Independent understand
  2. B
    Differentiation
  3. C
    Aberrant decoding
  4. D
    Conviction
Question 4Single Answer
The prosodic codes that effect the meaning of the words are :
  1. A
    Letters and world
  2. B
    Pitch and stress
  3. C
    Proximity and orientation
  4. D
    Age and maturity
Question 5Single Answer
The ABX model of Newcomb proposes to maintain:
  1. A
    The existing political system
  2. B
    The economic stability
  3. C
    Social equilibrium
  4. D
    Cultural diversity
Question 6Single Answer
Mass communication gets filtered by
  1. A
    Audience
  2. B
    Media
  3. C
    Gatekeepers
  4. D
    Encoders
Question 7Single Answer
New India was established by
  1. A
    S. Sadanand
  2. B
    Mrs. Annie Besant
  3. C
    B.G. Horniman
  4. D
    Phiroze Shah Mehta
Question 8Single Answer
New media have facilitated the types of communication which is
  1. A
    Abstract
  2. B
    Conceptual
  3. C
    Public
  4. D
    Interactive
Question 9Single Answer
The Times of India has launched its edition in the month of February, 2012 form
  1. A
    Gangtok
  2. B
    Amritsar
  3. C
    Tiruvananthapuran
  4. D
    Panaji        
Question 10Single Answer
For some feminist critics, mass media are used to portray women as belonging to
  1. A
    Aristocratic culture
  2. B
    Sentimental culture
  3. C
    Rustic culture
  4. D
    middle brow culture
Question 11Single Answer
Mass media essentially operate in
  1. A
    Limited sphere
  2. B
    Parallel sphere
  3. C
    Public sphere
  4. D
    Conventional sphere
Question 12Single Answer
When codes govern signs, and when assembled together, they become
  1. A
    Text
  2. B
    Paradigms
  3. C
    Context
  4. D
    Symbol
Question 13Single Answer
The addressability of mass communication is altered by
  1. A
    The digital media
  2. B
    The folk media
  3. C
    The personality-oriented media
  4. D
    The non-real time media
Question 14Single Answer
Transferring thoughts, ideas and messages into verbal and non-verbal signs is referred to as
  1. A
    Channelization
  2. B
    Mediation
  3. C
    Encoding
  4. D
    Decoding
Question 15Single Answer
The utilization of a personal space and physical environment and communication is called
  1. A
    Chronemics
  2. B
    Proxemics
  3. C
    Kinesics
  4. D
    Paralanguage
Question 16Single Answer
The term development journalism, was coined by
  1. A
    Alan Chalkley
  2. B
    Erskime Childers
  3. C
    Christina Ogan
  4. D
    William Rosemarry
Question 17Single Answer
‘’A newspaper should be both a daily teacher and daily tribune’’ was states by
  1. A
    Joseph Pulitzer
  2. B
    J.L. Nehru
  3. C
    Marshall McLuhan
  4. D
    George Gerbner
Question 18Single Answer
In Meletzke’s Model of mass communication process, the roll of             is a key one along with the roll of communicator.
  1. A
    Receiver
  2. B
    Medium
  3. C
    Feedback
  4. D
    Messages
Question 19Single Answer
Agora is a
  1. A
    Post on feedback
  2. B
    Devil
  3. C
    Chatter box
  4. D
    Market place on the internet
Question 20Single Answer
Manuel Castelles belong to a school of
  1. A
    Semiotics
  2. B
    Develop media
  3. C
    Positivism
  4. D
    Critical theory
Question 21Single Answer
The only English language newspaper that figure in the top ten daily newspaper of India in terms of circulation as per MURC is
  1. A
    The Hindustan Times
  2. B
    The Hindu
  3. C
    The Indian Express
  4. D
    The Times of India
Question 22Single Answer
Inernet.org is initiated by :
  1. A
    Mark Zuckerberg
  2. B
    Satya Nadela
  3. C
    Tim Beerners Lee
  4. D
    Bill Gates
Question 23Single Answer
‘Reference news’ is the most popular newspaper in  
  1. A
       China
  2. B
    Thailand
  3. C
    Indonesia
  4. D
    Malaysia
Question 24Single Answer
In a market-oriented media environment, audience are considered as 
  1. A
    Planners
  2. B
    Consumer
  3. C
    Deviants
  4. D
    Seller
Question 25Single Answer
The new source of television news in the United States is 
  1. A
    Comedy news
  2. B
    Tragedy news
  3. C
    Passive news
  4. D
    360o news
Question 26Single Answer
Inner margin of a book or document refer to :
  1. A
    Foot note
  2. B
    Colophon
  3. C
    Gutter
  4. D
    Swash 
Question 27Single Answer
Factor of -------- has contributed for the emergence of a specialize media audience.
  1. A
    Localization
  2. B
    Culture
  3. C
    Personal mobility
  4. D
    Work pressure
Question 28Single Answer
Magazines have well – defined formats to reach out to:
  1. A
    Conflicting interest
  2. B
    Competing editors
  3. C
    T.V news produce select audiences
  4. D
    Select audience
Question 29Single Answer
In semiotics, smoke is considered as :
  1. A
    Vertical  communication
  2. B
    Horizontal communication
  3. C
    Circular communication
  4. D
    Indexial  communication  
Question 30Single Answer
In communication, pleasure result from a particular relationship between meaning and
  1. A
    Contentions
  2. B
    Power
  3. C
    Manipulation
  4. D
    Isolation 
Question 31Single Answer
The Shannon and Weaver model of communication is:
  1. A
    Modular
  2. B
    Circular
  3. C
    Linear
  4. D
    Non-linear
Question 32Single Answer
The medium that has the widest reach in India is:
  1. A
    Print
  2. B
    Radio
  3. C
    Television
  4. D
    Internet
Question 33Single Answer
The surgeon-General’s report focused on the impact of television violence on
  1. A
    Youth
  2. B
    Women
  3. C
    Children
  4. D
    Ethnic minorities
Question 34Single Answer
The ‘Limited effects’ model of mass communication was a counter to
  1. A
    ABX model
  2. B
    Circular model
  3. C
    Diffusion model
  4. D
    Hypodermic needle model
Question 35Single Answer
The issue of monopoly press was debated extensively during the Prime Ministership of
  1. A
    Jawaharlal Nehru
  2. B
    Indira Gandhi
  3. C
    I. K. Gujral
  4. D
    H. D. Deve Gowda
Question 36Single Answer
When signs are organized into systems, they will become
  1. A
    Codes
  2. B
    Letters
  3. C
    Words
  4. D
    Attitudes
Question 37Single Answer
No new information is available in
  1. A
    Dynamic communication
  2. B
    Internal communication
  3. C
    Phatic communication
  4. D
    Conflict communication
Question 38Single Answer
Redundancy helps in solving the problems associated with
  1. A
    The equipment
  2. B
    The law
  3. C
    The audience
  4. D
    The political system
Question 39Single Answer
Vivendi universal is a well-known media organization of
  1. A
    France
  2. B
    Australia
  3. C
    The United States
  4. D
    Canada
Question 40Single Answer
Which was the newspaper that Mahatma Gandhi edited in the year 1919?
  1. A
    Indian Opinion
  2. B
    National Herald
  3. C
    Pioneer
  4. D
    Satyagrahi
Question 41Single Answer
Feelings of communicators are labeled as
  1. A
    Relation information
  2. B
    Psychological information
  3. C
    Personal information
  4. D
    Social information
Question 42Single Answer
In digital mass communication, the audience is
  1. A
    Large
  2. B
    Passive
  3. C
    Participatory
  4. D
    Uncultured
Question 43Single Answer
The verbal code of communication is
  1. A
    Visual cue
  2. B
    Picture
  3. C
    Colour
  4. D
    Language
Question 44Single Answer
Use of language in mediated communication imposed a grid on
  1. A
    Artificially
  2. B
    Textuality
  3. C
    Reality
  4. D
    Conformity
Question 45Single Answer
Colour television transmission in India started with
  1. A
    Commonwealth Games
  2. B
    SAARC sport
  3. C
    Asiad
  4. D
    World Cup Cricket
Question 46Single Answer
Find out the correct sequence of the stages in E.M. Roger’s model of diffusion of innovations:
  1. A
    Knowledge, decision, persuasion, confirmation
  2. B
    Knowledge, persuasion, decision, confirmation
  3. C
    Knowledge, confirmation, persuasion, decision
  4. D
    Knowledge, persuasion, confirmation, decision
Question 47Single Answer
Identify the correct chronological sequence of radio stations set up in India:
  1. A
    Delhi, Madras, Calcutta, Tiruchirapalli
  2. B
    Calcutta, Delhi, Tiruchirapalli, Madras
  3. C
    Delhi, Calcutta, Madras, Tiruchirapalli
  4. D
    Tiruchirapalli, Calcutta, Delhi, Madras
Question 48Single Answer
Ferdinand de Saussure was, in his analysis, concerned only with
  1. A
    Indices
  2. B
    Entropy
  3. C
    Associations
  4. D
    Symbols
Question 49Single Answer
Common sense assumption are preferred to read meaning in the media messages by
  1. A
    Environmentalist
  2. B
    Sociologist
  3. C
    Technologist
  4. D
    Linguists
Question 50Single Answer
Narrow casting has a
  1. A
    Mass audience
  2. B
    Massive audiencex
  3. C
    Specific audience
  4. D
    Non-geographical
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