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Latest HP SET Mass Communication and Journalism Exam Question (Objective Questions), MCQ in English

Subjects : Mass Communication and Journalism

Question Bank HP SET Mass Communication and Journalism Exam Paper 2 - English
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Mass Communication and Journalism

Question 1Single Answer
Narrowing communication gap between high and low segments of social-economic status through redundancy in communication message is called:
  1. A
    The entropy net
  2. B
    The communication loop
  3. C
    The ceiling effect
  4. D
    The macro strategy
Question 2Single Answer
The presentation media produce …………….of communication.
  1. A
    Acts
  2. B
    Artificial language
  3. C
    Passivity
  4. D
    Physical noise
Question 3Single Answer
The different reading of the audience derived from different sub-cultural experience are called:
  1. A
    Independent understand
  2. B
    Differentiation
  3. C
    Aberrant decoding
  4. D
    Conviction
Question 4Single Answer
The prosodic codes that effect the meaning of the words are :
  1. A
    Letters and world
  2. B
    Pitch and stress
  3. C
    Proximity and orientation
  4. D
    Age and maturity
Question 5Single Answer
The ABX model of Newcomb proposes to maintain:
  1. A
    The existing political system
  2. B
    The economic stability
  3. C
    Social equilibrium
  4. D
    Cultural diversity
Question 6Single Answer
The concept of two orders of signification was formulated by:
  1. A
    Denis McQuail
  2. B
    C.S. pierce
  3. C
    Roland Barthes
  4. D
    John fiske
Question 7Single Answer
In Shannon and Weaver’s model of communication, level C deals with problems of :
  1. A
    Transmission
  2. B
    Effectiveness
  3. C
    Entropy
  4. D
    Correction
Question 8Single Answer
High predictability in communication will lead to:
  1. A
    Notionality
  2. B
    Entropy
  3. C
    Redundancy
  4. D
    Propaganda
Question 9Single Answer
In language, vocabulary is :
  1. A
    Comprehensive
  2. B
    Constructive
  3. C
    Intrusive
  4. D
    The paradigm
Question 10Single Answer
The study of touching behavior in non-verbal communication is known as :
  1. A
    Haptics
  2. B
    Proxemics
  3. C
    Chronemics
  4. D
    Oculesics
Question 11Single Answer
Mass communication gets filtered by
  1. A
    Audience
  2. B
    Media
  3. C
    Gatekeepers
  4. D
    Encoders
Question 12Single Answer
New India was established by
  1. A
    S. Sadanand
  2. B
    Mrs. Annie Besant
  3. C
    B.G. Horniman
  4. D
    Phiroze Shah Mehta
Question 13Single Answer
New media have facilitated the types of communication which is
  1. A
    Abstract
  2. B
    Conceptual
  3. C
    Public
  4. D
    Interactive
Question 14Single Answer
The Times of India has launched its edition in the month of February, 2012 form
  1. A
    Gangtok
  2. B
    Amritsar
  3. C
    Tiruvananthapuran
  4. D
    Panaji        
Question 15Single Answer
For some feminist critics, mass media are used to portray women as belonging to
  1. A
    Aristocratic culture
  2. B
    Sentimental culture
  3. C
    Rustic culture
  4. D
    middle brow culture
Question 16Single Answer
Which of the following is the latest development in the field of television set production?
  1. A
    LCD sets
  2. B
    LED sets
  3. C
    Smart sets
  4. D
    HDTV sets
Question 17Single Answer
Searchlight was a newspaper published from
  1. A
    Bihar
  2. B
    Assam
  3. C
    Punjab
  4. D
    Uttarakhand
Question 18Single Answer
In Britain, the Press Council was  replaced by
  1. A
    The Royal Press Commission
  2. B
    The Media Complaint Commission
  3. C
    The news Council 
  4. D
    The media ombudsman
Question 19Single Answer
The national news agency of Indonesia is
  1. A
    Kyodo
  2. B
    Novosti
  3. C
    Garuda
  4. D
    Antara
Question 20Single Answer
The Second Press Commission of India recommended the establishment of
  1. A
    Press Council of India
  2. B
    National Media Training Institute
  3. C
    Newspaper Development Corporation
  4. D
    Media Competition Commission
Question 21Single Answer
Mass media essentially operate in
  1. A
    Limited sphere
  2. B
    Parallel sphere
  3. C
    Public sphere
  4. D
    Conventional sphere
Question 22Single Answer
When codes govern signs, and when assembled together, they become
  1. A
    Text
  2. B
    Paradigms
  3. C
    Context
  4. D
    Symbol
Question 23Single Answer
The addressability of mass communication is altered by
  1. A
    The digital media
  2. B
    The folk media
  3. C
    The personality-oriented media
  4. D
    The non-real time media
Question 24Single Answer
Transferring thoughts, ideas and messages into verbal and non-verbal signs is referred to as
  1. A
    Channelization
  2. B
    Mediation
  3. C
    Encoding
  4. D
    Decoding
Question 25Single Answer
The utilization of a personal space and physical environment and communication is called
  1. A
    Chronemics
  2. B
    Proxemics
  3. C
    Kinesics
  4. D
    Paralanguage
Question 26Single Answer
Generally, referential reading are
  1. A
    Normal
  2. B
    Researched
  3. C
    Emotion
  4. D
    Prohibitive
Question 27Single Answer
The first chairman of the press council of India was
  1. A
    Justice Rajagopala Iyenger
  2. B
    Justice P.B. Sawant
  3. C
    Justice Jeevan Ready
  4. D
    Justice J.R. Mudholkar
Question 28Single Answer
The concept of Flak was constructed by
  1. A
    John Fiske
  2. B
    E. Durkheim
  3. C
    Noam Chomsky
  4. D
    Leon Festinger
Question 29Single Answer
Sardar K.M. Panickar was associated with
  1. A
    The Times of India
  2. B
    The Pioneer
  3. C
    The Hindustan India
  4. D
    The Tribune
Question 30Single Answer
In analog mass communication, contents are linear and
  1. A
    Dynamic
  2. B
    Static
  3. C
    Exploratory
  4. D
    Sensational
Question 31Single Answer
The term development journalism, was coined by
  1. A
    Alan Chalkley
  2. B
    Erskime Childers
  3. C
    Christina Ogan
  4. D
    William Rosemarry
Question 32Single Answer
‘’A newspaper should be both a daily teacher and daily tribune’’ was states by
  1. A
    Joseph Pulitzer
  2. B
    J.L. Nehru
  3. C
    Marshall McLuhan
  4. D
    George Gerbner
Question 33Single Answer
In Meletzke’s Model of mass communication process, the roll of             is a key one along with the roll of communicator.
  1. A
    Receiver
  2. B
    Medium
  3. C
    Feedback
  4. D
    Messages
Question 34Single Answer
Agora is a
  1. A
    Post on feedback
  2. B
    Devil
  3. C
    Chatter box
  4. D
    Market place on the internet
Question 35Single Answer
Manuel Castelles belong to a school of
  1. A
    Semiotics
  2. B
    Develop media
  3. C
    Positivism
  4. D
    Critical theory
Question 36Single Answer
The other word for copywriting is
  1. A
    Deadwood
  2. B
    Logjam
  3. C
    Intaglio
  4. D
    Sealth
Question 37Single Answer
Inserting a TV programme between two popular TV programme to boost its rating is known as
  1. A
    Twist
  2. B
    Blend
  3. C
    Link
  4. D
    Hammocking
Question 38Single Answer
Academic ratio in a film is
  1. A
    1.8 to 1
  2. B
    1.33 to 1
  3. C
    2.00 to 1
  4. D
    1.7 to 1
Question 39Single Answer
‘Dead husk’ in ads related to limitation of
  1. A
    Social and individual fulfillment
  2. B
    Cultural growth
  3. C
    Concept of determination
  4. D
    Political accessibility
Question 40Single Answer
‘Ticket on the meat’ refer to
  1. A
    Dade line
  2. B
    Print line
  3. C
    Head line
  4. D
    By line
Question 41Single Answer
The only English language newspaper that figure in the top ten daily newspaper of India in terms of circulation as per MURC is
  1. A
    The Hindustan Times
  2. B
    The Hindu
  3. C
    The Indian Express
  4. D
    The Times of India
Question 42Single Answer
Inernet.org is initiated by :
  1. A
    Mark Zuckerberg
  2. B
    Satya Nadela
  3. C
    Tim Beerners Lee
  4. D
    Bill Gates
Question 43Single Answer
‘Reference news’ is the most popular newspaper in  
  1. A
       China
  2. B
    Thailand
  3. C
    Indonesia
  4. D
    Malaysia
Question 44Single Answer
In a market-oriented media environment, audience are considered as 
  1. A
    Planners
  2. B
    Consumer
  3. C
    Deviants
  4. D
    Seller
Question 45Single Answer
The new source of television news in the United States is 
  1. A
    Comedy news
  2. B
    Tragedy news
  3. C
    Passive news
  4. D
    360o news
Question 46Single Answer
Media output is dominated by 
  1. A
       Documentaries
  2. B
    Ethical contents
  3. C
    Humour
  4. D
    Genre texts
Question 47Single Answer
Mint has an exclusive partnership with
  1. A
    The Washington Post
  2. B
    The Wall Street Journal
  3. C
    The New Youk Times
  4. D
    The Financial Times
Question 48Single Answer
The audience’s evaluation of alternative creative strategies is labelled as
  1. A
    Concept testing
  2. B
    Audience test
  3. C
    Option matrix
  4. D
    Concurrent test
Question 49Single Answer
Which of the following statement is correct?
  1. A
    ‘Traditional can be describe as changing one shot  from another
  2. B
    In news ‘cut’ is the most commonly used method of transition
  3. C
    ‘In camera Edit ‘ means recording your short in the order in which you want to present
  4. D
    A ’Dissolve’ can be made between two short during ‘ In camera Edit’
Question 50Single Answer
From the view point of communication, myths are
  1. A
    Unnatural
  2. B
    Statics
  3. C
    Dynamic
  4. D
    Non-controversial
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