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Latest IBPS RRB Officer Scale II Marketing Exam Question (Objective Questions), MCQ in English

Subjects : Professional Knowledge, Reasoning, Financial Awareness, English Language, Computer Knowledge, Quantitative Aptitude & Data Interpretation

Question Bank IBPS RRB Officer Scale II (Marketing) Exam - English
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Professional Knowledge

Question 1Single Answer
Which of the following represents the basic human requirement for survival?
  1. A
    Needs
  2. B
    Demands
  3. C
    Wants
  4. D
    Preferences
Question 2Single Answer
A want backed by purchasing power is known as:
  1. A
    Need
  2. B
    Utility
  3. C
    Demand
  4. D
    Exchange
Question 3Single Answer
Marketing begins with identifying customers' ________.
  1. A
    Profits
  2. B
    Inventories
  3. C
    Taxes
  4. D
    Needs
Question 4Single Answer
Which concept involves obtaining a desired product by offering something in return?
  1. A
    Segmentation
  2. B
    Promotion
  3. C
    Exchange
  4. D
    Positioning
Question 5Single Answer
A transaction is completed only when there is:
  1. A
    Advertising
  2. B
    Warehousing
  3. C
    Manufacturing
  4. D
    Exchange of value
Question 6Single Answer
Which marketing philosophy assumes consumers prefer widely available and inexpensive products?
  1. A
    Selling Concept
  2. B
    Marketing Concept
  3. C
    Product Concept
  4. D
    Production Concept
Question 7Single Answer
The Product Concept focuses primarily on:
  1. A
    Superior quality and features
  2. B
    Low prices
  3. C
    Heavy promotion
  4. D
    Distribution channels
Question 8Single Answer
The Selling Concept emphasizes:
  1. A
    Customer satisfaction
  2. B
    Social welfare
  3. C
    Aggressive selling and promotion
  4. D
    Product innovation only
Question 9Single Answer
The Marketing Concept aims to achieve organizational goals by:
  1. A
    Producing in large quantities
  2. B
    Satisfying customer needs better than competitors
  3. C
    Maximizing advertisements only
  4. D
    Reducing production costs only
Question 10Single Answer
The Societal Marketing Concept balances company profits with:
  1. A
    Government revenue
  2. B
    Export promotion
  3. C
    Consumer wants and societal welfare
  4. D
    Employee benefits only
Question 11Single Answer
Holistic marketing recognizes that:
  1. A
    Only advertising matters
  2. B
    Sales determine success
  3. C
    Price is the only competitive tool
  4. D
    Everything in marketing is interconnected
Question 12Single Answer
Which is NOT a component of Holistic Marketing?
  1. A
    Internal Marketing
  2. B
    Random Marketing
  3. C
    Integrated Marketing
  4. D
    Relationship Marketing
Question 13Single Answer
Internal marketing primarily targets:
  1. A
    Competitors
  2. B
    Government
  3. C
    Suppliers
  4. D
    Employees
Question 14Single Answer
Relationship marketing focuses on building long-term relationships with:
  1. A
    Stakeholders and customers
  2. B
    Competitors only
  3. C
    Government only
  4. D
    Banks only
Question 15Single Answer
Integrated marketing ensures:
  1. A
    High production
  2. B
    All marketing activities work together
  3. C
    Low taxation
  4. D
    Fewer competitors
Question 16Single Answer
The company itself is part of the:
  1. A
    Macroenvironment
  2. B
    Economic environment
  3. C
    Global environment
  4. D
    Microenvironment
Question 17Single Answer
Which of the following is a marketing intermediary?
  1. A
    Parliament
  2. B
    Retailer
  3. C
    Meteorological Department
  4. D
    Judiciary
Question 18Single Answer
Suppliers influence marketing by providing:
  1. A
    Legal advice
  2. B
    Inputs and resources
  3. C
    Consumer finance only
  4. D
    Tax benefits
Question 19Single Answer
Competitors are part of the:
  1. A
    Macroenvironment
  2. B
    Internal environment only
  3. C
    Political environment
  4. D
    Microenvironment
Question 20Single Answer
Customers are classified under:
  1. A
    Macroenvironment
  2. B
    Microenvironment
  3. C
    Economic environment
  4. D
    Legal environment
Question 21Single Answer
Political stability is a factor in the ________ environment.
  1. A
    Technological
  2. B
    Physical
  3. C
    Cultural
  4. D
    Political
Question 22Single Answer
Inflation primarily belongs to the ________ environment.
  1. A
    Environmental
  2. B
    Social
  3. C
    Legal
  4. D
    Economic
Question 23Single Answer
Population demographics are part of the:
  1. A
    Economic environment
  2. B
    Technological environment
  3. C
    Legal environment
  4. D
    Socio-cultural environment
Question 24Single Answer
Artificial Intelligence affecting marketing is an example of:
  1. A
    Technological force
  2. B
    Economic force
  3. C
    Political force
  4. D
    Legal force
Question 25Single Answer
Environmental protection laws mainly belong to:
  1. A
    Political environment
  2. B
    Environmental environment
  3. C
    Economic environment
  4. D
    Social environment
Question 26Single Answer
Consumer protection laws are part of the:
  1. A
    Technological environment
  2. B
    Legal environment
  3. C
    Social environment
  4. D
    Economic environment
Question 27Single Answer
PESTEL analysis is mainly used for analyzing:
  1. A
    Internal resources
  2. B
    Customer loyalty
  3. C
    Product quality
  4. D
    Macroenvironment
Question 28Single Answer
Which of the following is NOT included in the traditional marketing mix?
  1. A
    Product
  2. B
    Price
  3. C
    Promotion
  4. D
    People
Question 29Single Answer
The 'Product' element of the marketing mix includes:
  1. A
    Taxation
  2. B
    Warehousing only
  3. C
    Branding
  4. D
    Recruitment
Question 30Single Answer
Discounts are mainly associated with which marketing mix element?
  1. A
    Product
  2. B
    Promotion
  3. C
    Place
  4. D
    Price
Question 31Single Answer
Distribution channels are part of:
  1. A
    Promotion
  2. B
    Place
  3. C
    Product
  4. D
    Price
Question 32Single Answer
Advertising is a component of:
  1. A
    Product
  2. B
    Price
  3. C
    Promotion
  4. D
    Place
Question 33Single Answer
The expanded marketing mix for services consists of:
  1. A
    5 Ps
  2. B
    6 Ps
  3. C
    7 Ps
  4. D
    8 Ps
Question 34Single Answer
Employees delivering services are included under:
  1. A
    Process
  2. B
    People
  3. C
    Product
  4. D
    Promotion
Question 35Single Answer
The sequence of service delivery is referred to as:
  1. A
    Process
  2. B
    Positioning
  3. C
    Pricing
  4. D
    Packaging
Question 36Single Answer
Bank interiors and ambience represent:
  1. A
    Physical Evidence
  2. B
    Process
  3. C
    Promotion
  4. D
    Product
Question 37Single Answer
Consumer buying behavior studies:
  1. A
    Factory operations
  2. B
    Export procedures
  3. C
    How individuals purchase and use products
  4. D
    Accounting systems
Question 38Single Answer
The first stage of the consumer buying process is:
  1. A
    Purchase decision
  2. B
    Need recognition
  3. C
    Information search
  4. D
    Evaluation of alternatives
Question 39Single Answer
After recognizing a need, the consumer usually proceeds to:
  1. A
    Information search
  2. B
    Product disposal
  3. C
    Brand loyalty
  4. D
    Repeat purchase
Question 40Single Answer
Comparing different brands occurs during:
  1. A
    Purchase decision
  2. B
    Post-purchase behavior
  3. C
    Need recognition
  4. D
    Evaluation of alternatives

Reasoning

Question 41Single Answer
How many such pairs of letters are there in the word ‘CLEANLINESS’ each of the which has as many letters between them in the word as they have in the English alphabet, in the same sequence?
  1. A
    Two
  2. B
    Three
  3. C
    Five
  4. D
    Four
  5. E
    None of these
Question 42Single Answer
Team A has scored more goals than Team B
Team C has scored fewer goals than Team B
Team A has scored fewer goals than Team C .
If the first two statements are true, the third statement is
  1. A
    True
  2. B
    False
  3. C
    Uncertain
  4. D
    None
Question 43Single Answer
If it is possible to make only one meaningful word with the second, the third, the sixth and the eight letters of the word FRAGMENT using each only once, which of the following will be the third letter of that word ? If no such word can be formed, give ‘X’ as the answer and if more than one such word can be formed, give ‘Y’ as the answer.
  1. A
    A
  2. B
    E
  3. C
    T
  4. D
    X
  5. E
    Y
Question 44Single Answer
How many such letters are there in the word ORIENTAL each of which is as far away from the beginning of the word as when they are arranged alphabetically?
  1. A
    None            
  2. B
    One         
  3. C
    Two       
  4. D
    Three        
  5. E
    More than three
Question 45Single Answer
How many such pairs of letters in the word CREDIT each of which has as many letters between them in the word as in the English alphabet?
  1. A
    None
  2. B
    One
  3. C
    Two
  4. D
    Three
  5. E
    More than three
Question 46Single Answer
How many meaningful words can be made from the letters ‘LMEA’ using each letter only once in each word?
  1. A
    None
  2. B
    One
  3. C
    Two
  4. D
    Three
  5. E
    More than three
Question 47Single Answer
If it is possible to make only one meaningful word with the first, the second, the seventh and the eighth letters of the word TEMPORAL, which of the following will be the first letter of that word? If more than one such word can be made, give ‘Y’ as the answer and if no such word can be made, give ‘X’ as the answer.
  1. A
    T
  2. B
    L
  3. C
    E
  4. D
    Y
  5. E
    X
Question 48Single Answer
If the letters of the word HANDOVER are arranged alphabetically from left to right how many letters will remain at the same position?
  1. A
    None
  2. B
    One
  3. C
    Two
  4. D
    Three
  5. E
    More than three
Question 49Single Answer
How many such pairs of letters are there in the word EXCURSION, each of which has as many letters between them in the word as they have in the English alphabet?
  1. A
    None
  2. B
    One
  3. C
    Two
  4. D
    Three
  5. E
    More than three
Question 50Single Answer
If it is possible to make only one meaningful word with the first, the second, the third, the sixth and the eighth letters of the word DEVIATION first letter of that word is your answer? If more than one such word can be made formed your answer is ‘A’  and if no such word can be formed your answer is ‘B’.
  1. A
    V
  2. B
    T
  3. C
    E
  4. D
    A
  5. E
    B
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