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Latest JK SET Mass Communication & Journalism Exam Question (Objective Questions), MCQ in English

Subjects : Mass Communication & Journalism

Question Bank JK SET Mass Communication & Journalism Exam - English
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Mass Communication & Journalism

Question 1Single Answer
In how many parts the theories of communication can be divided ?
  1. A
    Four parts
  2. B
    Three parts
  3. C
    Five parts
  4. D
    One part
Question 2Single Answer
By whom was the cultivation theory developed ?
  1. A
    John Done
  2. B
    George Gerbner
  3. C
    Henry
  4. D
    John Milton
Question 3Single Answer
When was the uses and gratification first introduced and by whom ?
  1. A
    Ehity Katz in 1959
  2. B
    John Hemilton in 1960
  3. C
    Kaif in 1955
  4. D
    Henary in 1950
Question 4Single Answer
When was the first media dependency theory described ?
  1. A
    In 1976
  2. B
    In 1956
  3. C
    In 1960
  4. D
    In 1950
Question 5Single Answer
Which kind of the discussions gives an insight into persons inter active skills in a group ?
  1. A
    Personal discussion
  2. B
    Group discussion
  3. C
    Public discussion
  4. D
    None of these
Question 6Single Answer
Which is most effective communication model that identifies the source message content changed audience etc ?
  1. A
    Brown model
  2. B
    Harold Laswel model
  3. C
    Donne Honey model
  4. D
    None of these
Question 7Single Answer
A later adaptor of Newcomb's model and addresses it self particularly to various formal media related to mass communication .
  1. A
    George model
  2. B
    Westley and Mclean model
  3. C
    Theodore model
  4. D
    None of these
Question 8Single Answer
A model, which sees communication essentially as a process of transmission .
  1. A
    Theodore model
  2. B
    McQuail model
  3. C
    Gerbner's model
  4. D
    None of these
Question 9Single Answer
When was the normative theory of mass communication introduced first ?
  1. A
    In 1963
  2. B
    In 1957
  3. C
    In 1956
  4. D
    In 1950
Question 10Single Answer
Who added development media theory and democratic media theory in 1980 ?
  1. A
    McMillan
  2. B
    McQuail
  3. C
    John Hamilton
  4. D
    Shakespeare
Question 11Single Answer
Which of the following is/are called as fourth estate ?
  1. A
    Print media
  2. B
    Electronic media
  3. C
    Visual media
  4. D
    All of the above
Question 12Single Answer
What makes communication ?
(i) Sender
(ii) Channel
(iii) Receiver
(iv) Feedback
Select the correct code :
  1. A
    (i), (ii) & (iv) only
  2. B
    (i), (ii) & (iii) only
  3. C
    (i), (iii) & (iv) only 
  4. D
    All of the above
Question 13Single Answer
ABC means
  1. A
    Audit Bureau of Circulation
  2. B
    Audit Bureau of Certificate
  3. C
    Advance Business Circulation
  4. D
    Advance Business Certificate
Question 14Single Answer
A Logo is an identify mark of
  1. A
    Product
  2. B
    Company
  3. C
    Person
  4. D
    Seller
Question 15Single Answer
A letter written to the editor of a newspaper in response to a news item for giving one's own side of the story is
  1. A
    A rebuke
  2. B
    A rejoinder
  3. C
    A confession
  4. D
    A reminder
Question 16Single Answer
T.R.P. stands for
  1. A
    Target Rating Point
  2. B
    Trade Recall Percentage
  3. C
    Physical Training Institute
  4. D
    Physical Training Inspector
Question 17Single Answer
SEBI stands for
  1. A
    Services Evaluation Board of India
  2. B
    South East Broadcast Incorporated
  3. C
    Securities and Exchange Board of India
  4. D
    Software Export of India
Question 18Single Answer
Who presented the Mathematical model of communication ?
  1. A
    Teg Blues and Tom Morri
  2. B
    Weaver and Charles Hugg
  3. C
    Shannon and Weaver
  4. D
    David Becham and D.J. Read
Question 19Single Answer
Aristotelian model of communication does not have -
  1. A
    Speaker
  2. B
    Speech
  3. C
    Listeners
  4. D
    Feedback
Question 20Single Answer
PIB stands for
  1. A
    Personnel Information Bureau
  2. B
    Press Institute of Bombay
  3. C
    Public Information Bureau
  4. D
    Press Information Bureau
Question 21Single Answer
What is NWICO ?
  1. A
    New World Information and Communication Order
  2. B
    North West Information and Communication Order
  3. C
    Both of the above
  4. D
    None of the above
Question 22Single Answer
What is NFDC ?
  1. A
    National Fashion of Designing Center
  2. B
    National Federation of Development Council
  3. C
    National Film Development Corporation
  4. D
    None of the above
Question 23Single Answer
Digital Audio Broadcasting (DAB) arose out of a European Project called
  1. A
    Forbes 147
  2. B
    Eureka Forbes
  3. C
    Eureka - Eureka
  4. D
    Eureka 147
Question 24Single Answer
Who among the following persisted in improving modernization model of development using the mass media ?
  1. A
    Daniel Lerner
  2. B
    Lucian Pye
  3. C
    Wilbur Schsamn
  4. D
    All of the above
Question 25Single Answer
Two step flow model of media influence was given by
  1. A
    Katz and Lazzafeld's
  2. B
    Shaw
  3. C
    Mc Coomf
  4. D
    J. Willson
Question 26Single Answer
The term "agenda setting" was introduced in
  1. A
    1972
  2. B
    1975
  3. C
    1982
  4. D
    1976
Question 27Single Answer
Spiral of silence model
  1. A
    Nacolle Neuman
  2. B
    Donald show
  3. C
    Mellombs
  4. D
    None of there
Question 28Single Answer
Find out the name of the Rishi who always carried 'Veena' with him .
  1. A
    Shukracharya
  2. B
    Kanwa
  3. C
    Narada
  4. D
    Durvasa
Question 29Single Answer
Which is the probability technique used in survey research ?
  1. A
    Simple random sample
  2. B
    Stratified random sample
  3. C
    Cluster sample
  4. D
    All the above
Question 30Single Answer
The non - probability technique used in Survey research is
  1. A
    accidental sample
  2. B
    quota sample
  3. C
    purposive sample
  4. D
    all the above
Question 31Single Answer
Using of all elements in the population and taking a lottery to select the desired number of elements from the totality is
  1. A
    Simple Random Sampling
  2. B
    Stratified Random Sampling
  3. C
    Cluster Sampling
  4. D
    None of these
Question 32Single Answer
Multi - stage sampling is also called as
  1. A
    quota sampling
  2. B
    cluster sampling
  3. C
    purposive sampling
  4. D
    stratified sampling
Question 33Single Answer
Which sampling involves picking up of cases that are judged to be 'typical' of the population ?
  1. A
    Cluster sampling
  2. B
    Accidental sampling
  3. C
    Quota sampling
  4. D
    Purposive sampling
Question 34Single Answer
To choose the news items for the newspaper and to correct the language, spelling and remove all the unimportant sentences are the functions of
  1. A
    writer
  2. B
    reporter
  3. C
    sub - editor
  4. D
    none of these
Question 35Single Answer
To keep only the essential parts in the picture is called
  1. A
    edging
  2. B
    cropping
  3. C
    editing
  4. D
    none of these
Question 36Single Answer
Which composing method is also called as cold type setting ?
  1. A
    Hand setting
  2. B
    Machine setting
  3. C
    Phototype setting
  4. D
    None of these
Question 37Single Answer
Headlines are generally given by
  1. A
    page designer
  2. B
    sub - editors
  3. C
    reporter
  4. D
    (b) & (c)
Question 38Single Answer
What should be avoided while writing the mast - head ?
  1. A
    Write in distinctive bold point
  2. B
    Write in small size every day
  3. C
    Write in a fixed place on the front page
  4. D
    Both (b) & (c)
Question 39Single Answer
What is average frequency ?
  1. A
    Total Exposures/Audience Reach
  2. B
    Audience Reach/Total Exposures
  3. C
    Total exposures in a given time period
  4. D
    None of these
Question 40Single Answer
What do you understand by GRPs ?
  1. A
    The number of readers reading an advertisement
  2. B
    The number of advertising insertions in one campaign
  3. C
    the number of points earned by an advertising campaign
  4. D
    anyone of these
Question 41Single Answer
What is Print Run ?
  1. A
    Print Run - Complementary Copies
  2. B
    Print Run - Wapasi
  3. C
    Print Run + Complementary Copies
  4. D
    The number of books sold by one particular retailer
Question 42Single Answer
In downward communication, messages
  1. A
    flow form the bottom to the top of the organization structure
  2. B
    flow from the top to the bottom of the organization structure
  3. C
    are meant to be exchanged between the members of the top brass
  4. D
    none of these
Question 43Single Answer
Who developed the first paper for the mankind ?
  1. A
    The Chinese
  2. B
    The Sumerians
  3. C
    The Aryans
  4. D
    The Mayans
Question 44Single Answer
What are net sales in the parlance of book publishing ?
  1. A
    The number of books or magazines sold by one retailer or bookshop
  2. B
    The number of books or magazines printed by a publisher at one time
  3. C
    The number of books or magazines available for sales
  4. D
    None of these
Question 45Single Answer
Which of the following is not a responsibility of the media ?
  1. A
    Dissemination of the news
  2. B
    Commenting on the contemporary sociopolitical scenario
  3. C
    Passing remarks on the personal lives of film stars
  4. D
    All the above
Question 46Single Answer
Which of the following is not a part of seven C's of communication ?
  1. A
    Channels
  2. B
    Content
  3. C
    Curiosity
  4. D
    Clarity
Question 47Single Answer
The art of listening can help a person become a good communicator. How is that so ?
  1. A
    He would become more patient if he listens to the other person
  2. B
    If he listens to the other person carefully, he would be able to understand his viewpoint with case and thus send his message to him accordingly
  3. C
    Good listeners can become good executives and leaders
  4. D
    Patient listeners quite often win the hearts of speaker
Question 48Single Answer
Who was not a part of the team that developed the transistor ?
  1. A
    John Bardeen
  2. B
    Walter Brattain
  3. C
    JE Lilienfield
  4. D
    William Shockley
Question 49Single Answer
Which of the following is not a mass communication exercise ?
  1. A
    A van moves about in a village and a PA system aboard the van tells the villagers about the risks of acquiring AIDS
  2. B
    A sales mans talks to his client over telephone and asks for payment
  3. C
    An Internet web site use multimedia presentation techniques to promote RMCGS
  4. D
    A radio announcer gives news in brief at 10.00 am on the FM channel
Question 50Single Answer
Identify the true statement .
  1. A
    Radio is an audio media
  2. B
    TV is a visual media
  3. C
    Communication between a person and a group is called Dyadic communication
  4. D
    Journalist must be allowed to visit such areas as are deemed sensitive from the viewpoint of nation's defence Identify the true
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