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Latest Kerala SET Journalism Exam Question (Objective Questions), MCQ in English
Subjects : Journalism
Question Bank Kerala SET Journalism Exam - English
Journalism
Q 1 :
In how many parts the theories of communication can be divided ?
A.Four parts
B.Three parts
C.Five parts
D.One part
Q 2 :
By whom was the cultivation theory developed ?
A.John Done
B.George Gerbner
C.Henry
D.John Milton
Q 3 :
When was the uses and gratification first introduced and by whom ?
A.Ehity Katz in 1959
B.John Hemilton in 1960
C.Kaif in 1955
D.Henary in 1950
Q 4 :
When was the first media dependency theory described ?
A.In 1976
B.In 1956
C.In 1960
D.In 1950
Q 5 :
Which kind of the discussions gives an insight into persons inter active skills in a group ?
A.Personal discussion
B.Group discussion
C.Public discussion
D.None of these
Q 6 :
Which is most effective communication model that identifies the source message content changed audience etc ?
A.Brown model
B.Harold Laswel model
C.Donne Honey model
D.None of these
Q 7 :
A later adaptor of Newcomb's model and addresses it self particularly to various formal media related to mass communication .
A.George model
B.Westley and Mclean model
C.Theodore model
D.None of these
Q 8 :
A model, which sees communication essentially as a process of transmission .
A.Theodore model
B.McQuail model
C.Gerbner's model
D.None of these
Q 9 :
When was the normative theory of mass communication introduced first ?
A.In 1963
B.In 1957
C.In 1956
D.In 1950
Q 10 :
Who added development media theory and democratic media theory in 1980 ?
A.McMillan
B.McQuail
C.John Hamilton
D.Shakespeare
Q 11 :
Which of the following is/are called as fourth estate ?
A.Print media
B.Electronic media
C.Visual media
D.All of the above
Q 12 :
What makes communication ?
(i) Sender
(ii) Channel
(iii) Receiver
(iv) Feedback
Select the correct code :
A.(i), (ii) & (iv) only
B.(i), (ii) & (iii) only
C.(i), (iii) & (iv) only
D.All of the ​above
Q 13 :
ABC means
A.Audit Bureau of Circulation
B.Audit Bureau of Certificate
C.Advance Business Circulation
D.Advance Business Certificate
Q 14 :
A Logo is an identify mark of
A.Product
B.Company
C.Person
D.Seller
Q 15 :
A letter written to the editor of a newspaper in response to a news item for giving one's own side of the story is
A.A rebuke
B.A rejoinder
C.A confession
D.A reminder
Q 16 :
T.R.P. stands for
A.Target Rating Point
B.Trade Recall Percentage
C.Physical Training Institute
D.Physical Training Inspector
Q 17 :
SEBI stands for
A.Services Evaluation Board of India
B.South East Broadcast Incorporated
C.Securities and Exchange Board of India
D.Software Export of India
Q 18 :
Who presented the Mathematical model of communication ?
A.Teg Blues and Tom Morri
B.Weaver and Charles Hugg
C.Shannon and Weaver
D.David Becham and D.J. Read
Q 19 :
Aristotelian model of communication does not have -
A.Speaker
B.Speech
C.Listeners
D.Feedback
Q 20 :
PIB stands for
A.Personnel Information Bureau
B.Press Institute of Bombay
C.Public Information Bureau
D.Press Information Bureau
Q 21 :
What is NWICO ?
A.New World Information and Communication Order
B.North West Information and Communication Order
C.Both of the above
D.None of the above
Q 22 :
What is NFDC ?
A.National Fashion of Designing Center
B.National Federation of Development Council
C.National Film Development Corporation
D.None of the above
Q 23 :
Digital Audio Broadcasting (DAB) arose out of a European Project called
A.Forbes 147
B.Eureka Forbes
C.Eureka - Eureka
D.Eureka 147
Q 24 :
Who among the following persisted in improving modernization model of development using the mass media ?
A.Daniel Lerner
B.Lucian Pye
C.Wilbur Schsamn
D.All of the above
Q 25 :
Two step flow model of media influence was given by
A.Katz and Lazzafeld's
B.Shaw
C.Mc Coomf
D.J. Willson
Q 26 :
The term "agenda setting" was introduced in
A.1972
B.1975
C.1982
D.1976
Q 27 :
Spiral of silence model
A.Nacolle Neuman
B.Donald show
C.Mellombs
D.None of there
Q 28 :
Find out the name of the Rishi who always carried 'Veena' with him .
A.Shukracharya
B.Kanwa
C.Narada
D.Durvasa
Q 29 :
Which is the probability technique used in survey research ?
A.Simple random sample
B.Stratified random sample
C.Cluster sample
D.All the above
Q 30 :
The non - probability technique used in Survey research is
A.accidental sample
B.quota sample
C.purposive sample
D.all the above
Q 31 :
Using of all elements in the population and taking a lottery to select the desired number of elements from the totality is
A.Simple Random Sampling
B.Stratified Random Sampling
C.Cluster Sampling
D.None of these
Q 32 :
Multi - stage sampling is also called as
A.quota sampling
B.cluster sampling
C.purposive sampling
D.stratified sampling
Q 33 :
Which sampling involves picking up of cases that are judged to be 'typical' of the population ?
A.Cluster sampling
B.Accidental sampling
C.Quota sampling
D.Purposive sampling
Q 34 :
To choose the news items for the newspaper and to correct the language, spelling and remove all the unimportant sentences are the functions of
A.writer
B.reporter
C.sub - editor
D.none of these
Q 35 :
To keep only the essential parts in the picture is called
A.edging
B.cropping
C.editing
D.none of these
Q 36 :
Which composing method is also called as cold type setting ?
A.Hand setting
B.Machine setting
C.Phototype setting
D.None of these
Q 37 :
Headlines are generally given by
A.page designer
B.sub - editors
C.reporter
D.(b) & (c)
Q 38 :
What should be avoided while writing the mast - head ?
A.Write in distinctive bold point
B.Write in small size every day
C.Write in a fixed place on the front page
D.Both (b) & (c)
Q 39 :
What is average frequency ?
A.Total Exposures/Audience Reach
B.Audience Reach/Total Exposures
C.Total exposures in a given time period
D.None of these
Q 40 :
What do you understand by GRPs ?
A.The number of readers reading an advertisement
B.The number of advertising insertions in one campaign
C.the number of points earned by an advertising campaign
D.anyone of these
Q 41 :
What is Print Run ?
A.Print Run - Complementary Copies
B.Print Run - Wapasi
C.Print Run + Complementary Copies
D.The number of books sold by one particular retailer
Q 42 :
In downward communication, messages
A.flow form the bottom to the top of the organization structure
B.flow from the top to the bottom of the organization structure
C.are meant to be exchanged between the members of the top brass
D.none of these
Q 43 :
Who developed the first paper for the mankind ?
A.The Chinese
B.The Sumerians
C.The Aryans
D.The Mayans
Q 44 :
What are net sales in the parlance of book publishing ?
A.The number of books or magazines sold by one retailer or bookshop
B.The number of books or magazines printed by a publisher at one time
C.The number of books or magazines available for sales
D.None of these
Q 45 :
Which of the following is not a responsibility of the media ?
A.Dissemination of the news
B.Commenting on the contemporary sociopolitical scenario
C.Passing remarks on the personal lives of film stars
D.All the above
Q 46 :
Which of the following is not a part of seven C's of communication ?
A.Channels
B.Content
C.Curiosity
D.Clarity
Q 47 :
The art of listening can help a person become a good communicator. How is that so ?
A.He would become more patient if he listens to the other person
B.If he listens to the other person carefully, he would be able to understand his viewpoint with case and thus send his message to him accordingly
C.Good listeners can become good executives and leaders
D.Patient listeners quite often win the hearts of speaker
Q 48 :
Who was not a part of the team that developed the transistor ?
A.John Bardeen
B.Walter Brattain
C.JE Lilienfield
D.William Shockley
Q 49 :
Which of the following is not a mass communication exercise ?
A.A van moves about in a village and a PA system aboard the van tells the villagers about the risks of acquiring AIDS
B.A sales mans talks to his client over telephone and asks for payment
C.An Internet web site use multimedia presentation techniques to promote RMCGS
D.A radio announcer gives news in brief at 10.00 am on the FM channel
Q 50 :
Identify the true statement .
A.Radio is an audio media
B.TV is a visual media
C.Communication between a person and a group is called Dyadic communication
D.Journalist must be allowed to visit such areas as are deemed sensitive from the viewpoint of nation's defence Identify the true
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B.Leaflets and small documents can be printed on a mini offset press
C.Newspapers use poor quality newsprint because they are not to import high quality newsprint
D.Mr. H.K. Due had never worked for The Hindustan Times
Q 52 :
Identify the true statement .
A.In a star network, all the modes are connected to a common centre or node zee thener
B.James Murdock belongs to the group
C.Journals are general magazines with no industry-specific sets of information for the BBC
D.Mark Tully never worked
Q 53 :
Identify the true statement .
A.Retention of the message is better in the print media than in the audio - visual media
B.Editors in the parlance of the print media are different form correspondents
C.The DD reaches 60 per cent of the Indian populace
D.The number of Internet connections is rising fast in our country
Q 54 :
Identify the true statement .
A.The mass audience can be contracted through multiadic communication modes
B.Style and content are the two vital elements of any media
C.Reality TV is owned by Zee - Turner
D.A four - colour advertisement is cheaper to produce than half-tone advertisements
Q 55 :
Identify the true statement .
A.A faulty telephone line is a barrier to communication
B.Semantics is the technique of forming new words and phrases
C.The full form of CNN is California Network and News
D.The National Herald once belonged to the TOI group
Q 56 :
The term Press normally does not include
A.Magazines
B.Internet web sites
C.Newspapers
D.Journals
Q 57 :
Match the following :
List - I List - II
(A) Noise 1. Problems due to differences
(B) Barriers 2. Problems due to disturbance
(C) Semantics 3. The science of meanings
(D) Information 4. It is encoded
Codes :
A.A B C D
​1 2 3 4
B.2 1 3 4
C.2 1 4 3
D.4 3 2 1
Q 58 :
Match the following :
List - I List - II
(A) Intrapersonal 1. Dyadic
(B) Interpersonal 2. Multiadic
(C) Intragroup 3. Association
(D) Intergroup 4. Within the mind
Codes :
A.A B C D
​4 1 2 3
B.1 2 3 4
C.2 3 4 1
D.1 3 2 4
Q 59 :
Match the following :
List - I List - II
(A) Print media 1. Books
(B) Broadcast media 2. T. V
(C) Telecommunication 3. Telephone
Codes :
A.A B C
​1 2 3
B.2 3 1
C.3 2 1
D.2 1 3
Q 60 :
Independent variable and dependent variable are variables of which method available to communication researcher ?
A.Historical Method
B.Experimental Method
C.Survey Method
D.Content Analysis Method
Q 61 :
What is a house journal ?
A.It is a magazine of a publishing group that is given free of cost to some readers
B.It is a private in house magazine that is circulated among the members of a firm, industry, or trade, and it conveys the views of the management or other people working in hat firm/industry/trade
C.It is a low - cost edition of a top-selling magazine that is sold to specific market niches at a low cost
D.None of these
Q 62 :
Which of the following is true for informal communication ?
A.It has a high speed
B.It promotes better high speed
C.It enhances performances of people through the use of grapevine
D.It promotes harmony and resolves many problems
Q 63 :
Which organisation decides the rates of cellular phone services and land line service in India ?
A.The Department of Telematics (DoT)
B.The Ministry of Industry, Government of India
C.The Telecom Regulatory Authority of India (TRAI)
D.The VSNL
Q 64 :
What is a media brief ?
A.A type of media vehicle and its reach
B.Expenditure done on a media campaign that has been executed
C.A checklist for media planners to help them prepare a media plan for a client firm
D.None of these
Q 65 :
A media brief includes
A.broad set of objectives
B.geography/location of the targeted markets
C.seasonality/time of introduction of the product/service
D.all the above
Q 66 :
What is a media plan ?
A.A blueprint of execution schedule of an advertising campaign
B.An annexure of a media brief
C.A costing sheet for a media brief
D.Another name for an advertising campaign
Q 67 :
TRPs of TV serials calculated for a period of
A.10 days
B.14 days
C.7 days
D.21 days
Q 68 :
Reach and frequency of an advertisement is calculated by studying the targeted audience over a period of
A.3 months
B.4 weeks
C.6 weeks
D.4 months
Q 69 :
What is junk mail ?
A.In the parlance of postal services, it refers to the receipt of sales letters and mailers
B.In the parlance of Internet operations, it refers to the receipt of pornographic and other socially irrelevant messages in an E - mail box
C.In the parlance of TV viewing, it refers to the receipt of phone calls by a VJ
D.In the parlance of radio broadest, it refers to the receipt of phone calls by a Radio Jockey
Q 70 :
What is the spectrum width of Airtel in Delhi ?
A.9.8 Mhz
B.10.0 Mhz
C.17.1 Mhz
D.6.2 Mhz
Q 71 :
The component of the CPU which is responsible for performing calculations is called
A.A.L.U
B.V.D.U
C.Control Unit
D.None of the above
Q 72 :
The CPU consists of
A.memory
B.control Unit
C.arithmetic & logic unit
D.all the above
Q 73 :
Points included in the coverage of any game are
A.final score
B.names of players
C.crucial moments of the game
D.all the above
Q 74 :
Which of these news values are not highlighted in sports news story ?
A.Prominence of the sports event
B.Progress in terms of statistics
C.Human interest
D.None of these
Q 75 :
What is the job of development reporter ?
A.To help in creating awareness about the developmental issues
B.To inform readers, listeners & viewers about various plans
C.To create an atmosphere of under standing the objectives of the schemes
D.All the above
Q 76 :
Which media would be ideal to attract the attention of children to sale chocolates to them ?
A.Radio
B.Newspapers
C.TV (advertisements)
D.Leaflets
Q 77 :
What is the meaning of circulation in the parlance of the print media ?
A.Number of copies printed
B.Number of copies sold
C.Number of editions
D.None of these
Q 78 :
An interview is a type of
A.dyadic communication
B.multiadic communication
C.mass communication
D.none of these
Q 79 :
A journalist need not be ........... while covering an event .
A.impartial
B.meticulous
C.domineering
D.inquisitive
Q 80 :
Which one of the following do not provide entertainment to the targeted audience ?
A.TV programmers
B.Magazines
C.Leaflets
D.Newspaper features
Q 81 :
We can use Internet for
A.sending and receiving E - mail
B.sending SMS messages to many people at the same time through PC - to - phone messaging tools
C.interacting with many net surfers through Internet Relay Chat (IRC)
D.all the above
Q 82 :
In an Internet network
A.only one internet connection is needed and other nodes of the network can use it
B.connectivity is given by an ISP located in India
C.there cannot be more than three nodes connected to the main computer system
D.none of these
Q 83 :
Books are also mass communication tools, "Do you agree with this statement" ?
A.Yes! They disseminate information and data among millions
B.No! Their scope is limited because they are subject - specific
C.No! They do not entertain people and the mass media of today definitely entertain
D.Yes! They use state - of - the art printing techniques and the presentations are better than those of the audio - visual media
Q 84 :
A Journalist should not have which of the following trait ?
A.A been sense of judgment to find out the real cause of an accident
B.(b) An ability to contact those people who are not willing to talk to him
C.The wisdom to give the right direction to his Journalistic pursuits
D.A launch for developing relations with powerful people to grind his own axe
Q 85 :
Who is a crime reporter ?
A.A person who gives information to the media about police operations
B.A Journalist who writes news, views and articles about the crime scenario
C.A Journalist who covers the news related to criminal courts
D.A person who keeps in touch with the CBI and gives vital facts to the press about its operations
Q 86 :
Why is the repetition of a message necessary ?
A.Costs come down as the messages are sent through the same vehicle, it is a commercial decision
B.The audience needs to be informed about the product, scenario or concept time and again, lest they should forget it altogether
C.Repeated advertisements create an image of the media in the minds of the targeted audience
D.Messages must be repeated, else what the advertising firms and TV/Radio stations would sit idle
Q 87 :
Which of the following is not an advantage of TV ?
A.Information given by it is current and up - to - date
B.Live average is done by many TV channels
C.The audience remain glued to TV and hence, they learn a lot about products/ services/ concepts/ news that are telecast on the same
D.The audience remain glued to TV and hence, they do not do much physical work
Q 88 :
What is the full form of CATV ?
A.Community Action Televised View
B.Community Antenna Television
C.Conduit for Antenna Television
D.Conductor for Antenna Television
Q 89 :
Which one of the following messages can be sent to the mass audience at very low cost ?
A.An advertisement of potato chips
B.A schedule of the polio campaign
C.The news of expansion of the union ministry
D.Information about the screening of a new movie in city theatres
Q 90 :
Who Invented the TV ?
A.Alexander Graham Bell
B.John Logic Baird
C.C Francis Jenkins
D.Chester Carlson
Q 91 :
Which of the following is not a traditional media ?
A.Literature
B.Painting
C.TV
D.Music
Q 92 :
Which of the following media ?
A.The Press is not a modern
B.Radio
C.Cinema
D.Sculpture
Q 93 :
Which of the following statements is true for Journals ?
A.They are not a part of the print media
B.They concentrate an industry - specific, stream-specific or trade-specific issues, which are defined before hand
C.They gives all types of news, views, and entertaining events
D.They are not prepared under the guidance of expert editors, writers and researchers but by journalists and freelance writers from the open market
Q 94 :
Cinema is a/an
A.visual media
B.audiovisual media
C.audio media
D.print media
Q 95 :
The MMS is a/an
A.visual media
B.audio media
C.audiovisual media
D.none of these
Q 96 :
"Media is used by individuals to connect of disconnect themselves from others" said by
A.Hamilton, Franklin
B.Franklin John Henerilp
C.Katz, Crure witch and Hass
D.Town File, Crown
Q 97 :
In which parts the mass media is divided
A.Print and electronic media
B.Savvy media
C.Libertarian media
D.None of these
Q 98 :
Radio broadcasting commenced in India in
A.1934
B.1927
C.1930
D.1936
Q 99 :
"AIR" was called Akashwani in
A.1947
B.1927
C.1960
D.1956
Q 100 :
National Channel of All India Radio was inaugurated in
A.1955
B.1982
C.1988
D.1991
Q 101 :
Vividh Bharti in AIR was started
A.1957
B.1967
C.1982
D.1985
Q 102 :
Television was invented by
A.Marconi
B.Thomas Alva Edison
C.Faraday
D.John Louis Baird
Q 103 :
Colour transmission was started by Doordarshan in
A.1976
B.1982
C.1984
D.1986
Q 104 :
The watchdog of democracy is
A.Cinema
B.Newspaper
C.Music CD's
D.Press
Q 105 :
Gandhiji started "Harijan movement" in
A.1929
B.1930
C.1931
D.1932
Q 106 :
Who founded the Indian Express ?
A.Arun Shourie
B.Ramnath Goenka
C.Ashok Jain
D.Lala Jagat Narayan
Q 107 :
"Navjivan" was started by
A.Motilal Nehru
B.Jawahar Lal Nehru
C.Gandhiji
D.Kalanath Shashtri
Q 108 :
"Young India" was later renamed as
A.Kalyan
B.Navjivan
C.Harijan
D.None of the above
Q 109 :
'Leader' was launched in 1909 in Allahabad by
A.Pt. M.M. Malviya
B.Pt. J.L. Nehru
C.Motilal Nehru
D.Gandhiji
Q 110 :
In which writer's words the newspaper is historian reporter, analyst, communicator, salesmen and advocate ?
A.American writer
B.African writer
C.Indian writer
D.English writer
Q 111 :
When and what was started by Balshastri Jambhekar ?
A.Anglo - Assami in 1832
B.Anglo - Marathi in 1932
C.Anglo - Rajasthani in 1850
D.Anglo - Gujarati in 1890
Q 112 :
Which Hindi news weekly was edited by Atal Bihari Vajpayee before he entered politics ?
A.Panchajaya
B.Matribhoomi
C.Hindustan
D.Bharat
Q 113 :
When was the Journal "Stribodhi" got published ?
A.1850
B.1857
C.1920
D.1720
Q 114 :
Name the journal, which was composed by Karsadas Mulji in 1852 ?
A.Satya Prakash
B.Marathi
C.Stri Bodh
D.Kiran
Q 115 :
When was the journal "The Induprakash" got published by Ranade ?
A.1850
B.1861
C.1870
D.1950
Q 116 :
Who wrote "The Deccan Star" ?
A.Bal Gangadhar Tilak
B.Wasudeo Balwant
C.Raja Ram Mohan Roy
D.Mulji
Q 117 :
Who started the life as a translator in "Deccan Star" ?
A.Bal Gangadhar Tilak
B.Desmukh
C.Ranade
D.Karsondas Mulji
Q 118 :
Who was the great social reformer between 1884 and 1891 ?
A.Bal Gangadhar Tilak
B.Mulji
C.Ranade
D.B. Behram Malabari
Q 119 :
What are the features of "Deccan Star" ?
A.Obristian spirit
B.Socialesation
C.Misery
D.Political matter
Q 120 :
Dadabhai Naoroji's own monthly journal was published on ?
