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Latest Punjab SET Mass Communication and Journalism Exam Question (Objective Questions), MCQ in English

Subjects : Mass Communication and Journalism

Question Bank Punjab SET Mass Communication and Journalism Exam - English
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Mass Communication and Journalism

Question 1Single Answer
Mass communication gets filtered by
  1. A
    Audience
  2. B
    Media
  3. C
    Gatekeepers
  4. D
    Encoders
Question 2Single Answer
New India was established by
  1. A
    S. Sadanand
  2. B
    Mrs. Annie Besant
  3. C
    B.G. Horniman
  4. D
    Phiroze Shah Mehta
Question 3Single Answer
New media have facilitated the types of communication which is
  1. A
    Abstract
  2. B
    Conceptual
  3. C
    Public
  4. D
    Interactive
Question 4Single Answer
The Times of India has launched its edition in the month of February, 2012 form
  1. A
    Gangtok
  2. B
    Amritsar
  3. C
    Tiruvananthapuran
  4. D
    Panaji        
Question 5Single Answer
For some feminist critics, mass media are used to portray women as belonging to
  1. A
    Aristocratic culture
  2. B
    Sentimental culture
  3. C
    Rustic culture
  4. D
    middle brow culture
Question 6Single Answer
Which of the following is the latest development in the field of television set production?
  1. A
    LCD sets
  2. B
    LED sets
  3. C
    Smart sets
  4. D
    HDTV sets
Question 7Single Answer
Searchlight was a newspaper published from
  1. A
    Bihar
  2. B
    Assam
  3. C
    Punjab
  4. D
    Uttarakhand
Question 8Single Answer
In Britain, the Press Council was  replaced by
  1. A
    The Royal Press Commission
  2. B
    The Media Complaint Commission
  3. C
    The news Council 
  4. D
    The media ombudsman
Question 9Single Answer
The national news agency of Indonesia is
  1. A
    Kyodo
  2. B
    Novosti
  3. C
    Garuda
  4. D
    Antara
Question 10Single Answer
The Second Press Commission of India recommended the establishment of
  1. A
    Press Council of India
  2. B
    National Media Training Institute
  3. C
    Newspaper Development Corporation
  4. D
    Media Competition Commission
Question 11Single Answer
The word ‘journalist’ is derived from
  1. A
    Journalography
  2. B
    Diurnalis
  3. C
    Diurna
  4. D
    Journology
Question 12Single Answer
Trans personal communication is
  1. A
    Conversing with relating
  2. B
    Conversing with spirits and ancestors
  3. C
    Conversing with the divine
  4. D
    Conversing with the sages
Question 13Single Answer
Deep throat’ was the sources of information for the reporter investigating
  1. A
    The Watergate investigating
  2. B
    The Irangate scandal
  3. C
    The Profumo-Christine Keeler scandal
  4. D
    The Mundra scandal
Question 14Single Answer
The first amendment to article 19(1) (a) of the Indian Constitution was mainly aimed to include…………..as a cause for reasonable restriction.
  1. A
    Public order
  2. B
    Censorship
  3. C
    Newspaper registration
  4. D
    Licensing printing press
Question 15Single Answer
The post-industrial society is identified with
  1. A
    Traditional media
  2. B
    Print media
  3. C
    Visual media
  4. D
    New media
Question 16Single Answer
Development, for some modernization theorist, is
  1. A
    Evolution
  2. B
    Differentiation
  3. C
    Discrimination
  4. D
    Affirmation
Question 17Single Answer
Modern mass media have made, by providing diverse choices, their audiences
  1. A
    Homogeneous
  2. B
    Massive
  3. C
    Fragmented
  4. D
    Integrated
Question 18Single Answer
A newspaper can infringe others’ copyright provided it is in
  1. A
    Business interest
  2. B
    Protection of privacy
  3. C
    Corporate domain
  4. D
    Fair dealing
Question 19Single Answer
In public information model of public relations, importance is given to
  1. A
    Impact
  2. B
    Reception
  3. C
    Truth
  4. D
    Fair deal
Question 20Single Answer
Scientific communication mass communication demands the demonstration is given to
  1. A
    Continuity
  2. B
    Permanence
  3. C
    Transitivity
  4. D
    Co-variation
Question 21Single Answer
A specific communication task to be accomplished with a specific target audience during a specific target audience during a specific period of time is termed
  1. A
    Advertising campaign
  2. B
    Advertising objective
  3. C
    Advertising criterion
  4. D
    Advertising evaluation
Question 22Single Answer
Which form of advertising is heavily used to introduce a new product?
  1. A
    Persuasive advertising
  2. B
    Reminder advertising
  3. C
    Inferential advertising
  4. D
    Informative advertising  
Question 23Single Answer
In offset printing, the plate image is transferred to
  1. A
    Rubber blanket
  2. B
    Paper sheets
  3. C
    Paper mache plate
  4. D
    Plastic foils
Question 24Single Answer
Monopoly of culture products at the global level has to
  1. A
    Political hegemony
  2. B
    Economic colonization
  3. C
    Social domination
  4. D
    Information imperialism
Question 25Single Answer
The writers for media have adopted the narrative technique of
  1. A
    Convolution
  2. B
    Deconstruction
  3. C
    Story telling
  4. D
    Over-dramatization
Question 26Single Answer
Assertion (A): Mass media in India now suffer from celebrity syndrome.
Reason (R): Inter-media competition has compelled them to opt for it to survive in the field. 
  1. A
    Both (A) and (R) are true
  2. B
    Both (A) and (R) are true , but (R) is not the correct explanation of (A)
  3. C
    (A) is true, but (R) is false
  4. D
    (A) is false, but (R) is true
Question 27Single Answer
Assertion (A): The idea of controlling social media through legislation in India is controversial.
Reason (R): The third sector has opposed the proposal because it has found the social media effective for reacting the educated sections of the society.
  1. A
    Both (A) and (R) are true
  2. B
    Both (A) and (R) are true , but (R) is not the correct explanation of (A)
  3. C
    (A) is true, but (R) is false
  4. D
    (A) is false, but (R) is true
Question 28Single Answer
Assertion (A): Media cannot set any agenda for national debates.
Reason (R): Media audience select contents of their choice.
  1. A
    Both (A) and (R) are true
  2. B
    Both (A) and (R) are true , but (R) is not the correct explanation of (A)
  3. C
    (A) is true, but (R) is false
  4. D
    (A) is false, but (R) is true
Question 29Single Answer
Assertion (A): Media manufactured culture is transient and keep on changing.
Reason (R): Mediated culture is vulgar and does not have any artistic value.
  1. A
    Both (A) and (R) are true
  2. B
    Both (A) and (R) are true , but (R) is not the correct explanation of (A)
  3. C
    (A) is true, but (R) is false
  4. D
    (A) is false, but (R) is true
Question 30Single Answer
Assertion (A): Indian media have national development as a high priority area for coverage.
Reason (R): India is an emerging economic power and has to compete with China in the global market.
  1. A
    Both (A) and (R) are true
  2. B
    Both (A) and (R) are true , but (R) is not the correct explanation of (A)
  3. C
    (A) is true, but (R) is false
  4. D
    (A) is false, but (R) is true
Question 31Single Answer
Assertion (A): Historic research in mass communication is more than chronological.
Reason (R): It is more event oriented including social, political and economic developments to provide a holistic interpretation than a statement of dates and facts.
  1. A
    Both (A) and (R) are true
  2. B
    Both (A) and (R) are true , but (R) is not the correct explanation of (A)
  3. C
    (A) is true, but (R) is false
  4. D
    (A) is false, but (R) is true
Question 32Single Answer
Assertion (A): Sting journalism has infused fear among the corrupt power wielders.
Reason (R): Sting journalism often invades the privacy of the individuals.
  1. A
    Both (A) and (R) are true
  2. B
    Both (A) and (R) are true , but (R) is not the correct explanation of (A)
  3. C
    (A) is true, but (R) is false
  4. D
    (A) is false, but (R) is true
Question 33Single Answer
Assertion (A): Feminist discourse in media has lost its importance and relevance.
Reason (R): Woman celebrities have replaced the larger issues concerning woman.
  1. A
    Both (A) and (R) are true
  2. B
    Both (A) and (R) are true , but (R) is not the correct explanation of (A)
  3. C
    (A) is true, but (R) is false
  4. D
    (A) is false, but (R) is true
Question 34Single Answer
Assertion (A): The post modernist approach has affected both visual and textual communication in recent times.
Reason (R): Because the architecture of media contents is technology-driven.
  1. A
    Both (A) and (R) are true
  2. B
    Both (A) and (R) are true , but (R) is not the correct explanation of (A)
  3. C
    (A) is true, but (R) is false
  4. D
    (A) is false, but (R) is true
Question 35Single Answer
Assertion (A): Inter-personal communication has more credibility than mediated communication in extension.
Reason (R): Farmers do not have-access to media and media contents are highly deceptive in nature.
  1. A
    Both (A) and (R) are true
  2. B
    Both (A) and (R) are true , but (R) is not the correct explanation of (A)
  3. C
    (A) is true, but (R) is false
  4. D
    (A) is false, but (R) is true
Question 36Single Answer
Identify the correct sequence of the following newspapers on the basis of their origin.
  1. A
    Bombay Darpan, Bombay samachar, Bombay Courier, Bengal  Gazette.
  2. B
    Bengal  Gazette, Bombay Courier, Bombay samachar, Bombay Darpan.
  3. C
    Bombay samachar, Bombay Courier, Bombay Darpan, Bengal  Gazette.
  4. D
    Bombay Courier, Bombay samachar, Bombay Darpan,  Bengal  Gazette.
Question 37Single Answer
Identify the correct sequence of the following in term of authorship of theories.
  1. A
    Walter Lippmann, Daniel Boorstin, Noam Chomski, Daniel Bell.
  2. B
    Daniel Bell, Walter Lippmann, Daniel Boorstin, Noam Chomski.
  3. C
    Noam Chomski, Daniel Bell, Walter Lippmann, Daniel Boorstin.
  4. D
    Daniel Boorstin, Noam Chomski, Daniel Bell, Walter Lippmann.
Question 38Single Answer
Identify the correct chronological sequence of the following theories:
  1. A
    Information theory, Public opinion theory, Magic bullet theory, Selectivity theory.
  2. B
    Public opinion theory, Magic bullet theory, Selectivity theory, Information theory.
  3. C
    Magic bullet theory, Public opinion theory, Information theory,  Selectivity theory.
  4. D
    Selectivity theory, Information theory, Public opinion theory, Magic bullet theory.
Question 39Single Answer
Identify the correct sequence of the Ministers of Information and Broadcasting in India.
  1. A
    Indira Gandhi, B.V. Keskar, Vallabh Bhai Patel, Nandini Satapathy.
  2. B
    Nandini Satapathy, B.V. Keskar, Vallabh Bhai Patel, Indira Gandhi.
  3. C
    B.V. Keskar, Vallabh Bhai Patel, Indira Gandhi, Nandini Satapathy.
  4. D
    Vallabh Bhai Patel, B.V. Keskar, Indira Gandhi, Nandini Satapathy.
Question 40Single Answer
Identify the correct chronological sequence of the following editors:
  1. A
    Robert Knight, Frank Moraes, V.K. Narasimhan, Vinod Mehta.
  2. B
    V.K. Narasimhan, Vinod Mehta, Frank Moraes, Robert Knight.
  3. C
    Frank Moraes,V.K. Narasimhan, Robert Knight, Vinod Mehta.
  4. D
    Vinod Mehta, Robert Knight, Frank Moraes,V.K. Narasimhan.
Question 41Single Answer
Match the List-I with the List-II :       
List-I (Theory)                              List-II (Theorist)
a.Balance Theory                          1. Two-step flow of Information
b.Congruity Theory                         2. Charles Osgood
c.Elihu Katz                                   3. Diffusion of Innovation
d.Event Rogers                               4. Fritz Heider
  1. A
    (a)             (b)            (c)             (d)
    1               3               2               4    
  2. B
    2               4               3               1
  3. C
    3               1               4               2
  4. D
    4               2               1               3
Question 42Single Answer
Match the List-I with the List-II :     
List-I (Films)                                   List-II (Directors)
a.Fire                                              1. Shakti Samanta
b.Aradhana                                       2. Nandita Das
c.Wild Strawberries                          3. Deepa Mehta
d.Firaaq                                          4. Ingmar Bergman
  1. A
    (a)             (b)            (c)             (d)
    1               2               3               4 
  2. B
    2               4               1               3
  3. C
    3               1               4               2
  4. D
    4               3               2               1
Question 43Single Answer
Match the List-I with the List-II :    
List-I (Terms)     List-II (Explanation)
a.Focus out        1. Camera cover to lessen
                            the sound of a camera
b.Focus            2. Tape to paste on a spliced
                            film to reduce sound
c.Blimp             3. Editing device
d.Blood              4.  Camera operation to
                           sharpen the image
  1. A
    (a)             (b)            (c)             (d)
    1               2               3               4 
  2. B
    4               3               2               1
  3. C
    3               4               1               2
  4. D
    2               1               4               3
Question 44Single Answer
Match the List-I with the List-II :  
List-I (Software)                     List-II (Purpose to use)
a.Director                               1. To create webpage
b.Protocol                             2. To edit sound
c.QuarkXPress                     3. To create animation/multimedia film
d.Dreamweaver                   4. To layout the page
  1. A
    (a)             (b)            (c)             (d)
    1               3               2               4 
  2. B
    3               2               4               1
  3. C
    4               1               3               2
  4. D
    2               4               1              3
Question 45Single Answer
Match the List-I with the List-II :  
List-I                                                  List-II
a.Circulation war                                1. Pothen Joseph
b.Check book journalism                     2. Money to journalist
c.Paid news                                       3. Money to source
d.Column                                            4. Joseph Pulitzer
  1. A
    (a)             (b)            (c)             (d)
    4               3               2               1   
  2. B
    4               2               1               3
  3. C
    2               4               3               1
  4. D
    1               2              3               4
Question 46Single Answer
Read the following passage and answer the questions. 
The matter of adaptation of literary or theatrical works to the cinema has been taken from granted by most early filmmakers including – not the least among them – Sergei Eisenstein. The Lessons with Eisenstein, as recorded by one of his students, Vladimir Nizhny, are, in fact, lessons in film adaptation …… Reading Lessons with Eisenstein gives the impression that film making is adaptation. Were not some of our most memorable film experiences derived from novels, plays, Broadway shows? So, what is the problem? The author is dead – or nearly so. Texts are open – or can be opened. Plagiarism is an empty concept.
 Adaptation has been an issue in both classic and post-classic – that is, pre-mid- 1960s and post-mid -1960s – film theory. But whereas classical theory dealt with the transfer of a work from one set of codes to another set, recent film theory of adaptation. For, to paraphrase Robin Wood, if you have masterpiece, sooner or later the presence of the master will be felt. This is why film adaptation remains an important issue today in as much as auteurism endures.
One could, of course allude have to the observation of Mcluhan that any new medium absorbs the products of earlier media. That is what film did with regard to literary and theatrical works. And we can see the same phenomenon occurring today with television. This new corner, indeed, absorbs everything; journalism , education, religion, entertainment, sports, arts, business – all but McLuhan has done much more, in this respect to help us take note of a rather obvious phenomenon. This phenomenon creates problems for the filmmaker. The latter show that a screening of his her film on the TV network has important implications regarding the very perception of the film – let alone necessary market implications. While making film, a filmmaker may have to keep in mind that his or her film may eventually be shown on TV and this may mean disaster to the complex sound track, to image composition where the values of color and masses may be neutralized, and, above all, to framing. It is not a purists matters of the works being unaltered, faithfully reproduced. It is a matter of life or death: there are film segments that just won’t go on the small screen.
Similarly, the adaptation of literary or theatrical work to film can be a matter of life or death for the work concerned. As Andrey Tarkovsky has noticed:
Some works have a wholeness, and are endowed with a precise and original literary image, characters are drawn in unfathomable depths. The composition has an extraordinary capacity for enchantment, and the book is indivisible; through the pages comes the astonishing, unique personality of the author; books like that are masterpieces, and only someone who is actually indifferent both to fine prose and to the Cinema can conceive the urge to screen then. It is all the more important to emphasize this point now, when the time has come for literature to be separated once and for all, from cinema.
  1. A
    What is the opinion of Mcluhan on adaptation?
  2. B
    A new work of art is created through adaptation?
  3. C
    The new medium takes in the past works of art and absorbs.
  4. D
    All art works are absorbed by television.
  5. E
    All works of art are destroyed by emerging media.
Question 47Single Answer
Mass media, according to lazarsfeld and Merton, reinforce
  1. A
    Public image
  2. B
    Religious participation
  3. C
    Social norms
  4. D
    Economic idea
Question 48Single Answer
The universal model of communication will have
  1. A
    Six components
  2. B
    Five components
  3. C
    Four components
  4. D
    Three components
Question 49Single Answer
E.M. Rogers, in his theoretical advocacy of diffusion of innovation, introduce the concept of
  1. A
    Development symbolism
  2. B
    Technocracy
  3. C
    Cosmopoliteness
  4. D
    Social interactionism
Question 50Single Answer
When media companies are owned by non-media business houses, it is called
  1. A
    Chain ownership
  2. B
    Joint Stock ownership
  3. C
    Conglomerate media ownership
  4. D
    Business ownership
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